For Immediate Release: The End of Traditional PR

From the first day of my public relations course at Seton Hall, I was taught that the most important tool in PR, is the press release.  We learned that a press release and pitching were the tools needed for ultimate success in this field.  In my classes, if you could write a killer pitch or an innovative press release, than you were golden.  As time went on and I started doing internships I realized that was not the case.  As we enter this digital era, professionals seem to believe that press releases or traditional media is becoming extinct. In fact, there are three different paths in your future PR career.  Traditional PR is becoming the bare bones of public relations careers.  Press releases and pitching is important but as more of a starting ground.

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